A home isn't just a place to live. It's where you build your life; where you connect with your friends and family and make memories that will last a lifetime. While everyone has a different version of home, one thing is for certain — it's one of the biggest purchases you'll ever make. And in this current competitive real estate market, that's no small matter. 

That's why choosing the right real estate agency is just as important as choosing the right home. A great real estate agency can make the process less daunting, support you as you move into a new phase, or help you land your dream home. But with so many agencies out there, how can you be confident you've made the best choice? 

"Choose someone who is knowledgeable about the market and the neighborhood, of course, but also the schools, business district and the small coffee shop up the road," says Kit Hale, managing partner at MKB, Realtors, a local real estate firm based in Roanoke, Virginia. "Choose an agent who really listens to what you want. That's how you'll get matched to your perfect home." 

With 50 years of service, MKB, Realtors has grown into the largest and most experienced real estate company in the Roanoke region thanks to a strong emphasis on customer service. Its five office locations (Roanoke, Oak Grove, Salem, Daleville, and Smith Mountain Lake) have helped to grow roots all across the region. 

"Sales volume speaks to experience and expertise, but there's more to consider," Hale says. "Learn about how the company and its agents relate to and support their community." 

MKB, Realtors was founded in 1973 when three local lifelong friends — Lee Mastin, Betty Kirkland and Chan Bolling — left other real estate agencies to create their own firm: Mastin, Kirkland, Bolling. Hale and five other partners took over in 2012 and grew the company. During that time, and ever since, the industry underwent a major shift in the role of the real estate agent. 

And largely, that shift has meant adapting to new technologies and trends. 

"We're not a franchise like many other agencies are — we're independent — so we're able to source and customize our own cutting-edge technology solutions to help the consumer experience," says Hale. "We can be more nimble and proactive to the ever-changing needs of our customers." 

Client communication platforms,, database management tools, virtual tours, eye-catching online listings, detailed floor plans and more all help sellers put their best foot forward and help buyers shop for homes how and when they want to. 

An independent culture also means MKB can customize and offer ongoing educational opportunities for all agents, as well as offer support and encouragement for agents' activities and interests outside of the workplace. With such a demanding and fast-paced industry, it's important to recognize that life exists outside of the real estate business. 

"We serve as ambassadors to our communities. Our agents are woven into the fabric of the region and can help others who are moving to be involved in the same ways." 

MKB agents are actively involved in leadership and civic duties including neighborhood groups, coaching, volunteering, children's activities, sports, churches and more. 

"It's important to give back to the region that has been so good to us for the past 50 years," says Hale. "Yes, we sell sticks and bricks, but more than anything, we want to build relationships. We want to be your resource and your Realtor for life." 

For more information or MKB, Realtors' agents and listings, visit mkbrealtors.com.