Flower Power: The Petal It Forward Initiative

By Bailey Jenkins, REALTOR® with MKB, REALTORS®

With so much going on in our world, as well as occasional daily stresses, oftentimes the simplest things in life are what bring us the most joy. Whether it's a text from a friend checking in on your day, a perfect cup of coffee, or simply having a great conversation with a stranger that makes you smile - The smallest moments of happiness can make the worst days a little easier to swallow.

For me personally, one of my greatest joys is watching my flowers grow in my garden. There is something about watching all of the different colors and varieties thrive and change throughout the season that makes my soul feel at peace. Furthermore, a gift of a bouquet of flowers just absolutely shoots me over the moon with happiness! This love of flowers led to my involvement in one of my favorite community efforts that MKB, REALTORS® participates in each year: The Petal it Forward initiative.

MKB, REALTORS is a proud partner of happiness, and has been collaborating with one of our local florists, George's Flowers, since 2021 as part of an initiative to spread joy through flowers. Once a year on one fabulous day in October, myself and my colleagues at MKB divide and conquer a dozen different locations throughout our Roanoke Valley, gifting free bouquets of flowers arranged by George's to our unsuspecting community members. 

They receive not one, but TWO free bouquets with the ask from us to "Petal It Forward" and continue the train of positivity by passing on the extra bouquet to another individual that they run into that day. Could be to their mom, could be to someone special, could be to a stranger passing by on the street. 

To me, this initiative is the epitome of Roanoke and our welcoming community. Its purpose is also an exemplary reflection of our culture here at MKB and the desire to live locally and give back.

The Petal it Forward movement has been led by the Society of American Florists for the past 8 years with local florists across all 50 states teaming up with various organizations to carry out this magically positive day once a year. I am proud to say this past October my colleagues and I passed out 7,000 bouquets of flowers! I'm hopeful that was the catalyst to 7,000 small (or big!) moments of happiness.

About George's Flowers

George's Flowers has been an icon in Roanoke, VA, since its establishment in 1981, known for its exquisite arrangements and commitment to personalized service. With a legacy spanning decades, George's Flowers has become a beloved fixture in the community, offering a diverse selection of fresh blooms for various occasions. From stunning bouquets for weddings to thoughtful arrangements for special events, the floral artisans at George's Flowers infuse creativity and passion into every creation. Their dedication to quality and attention to detail have made them a go-to destination for those seeking a touch of nature's beauty in their celebrations.

MKB, REALTORS was also honored to have George's Flowers as a sponsor of our 50th Anniversary Benefit Gala. This partnership highlights the esteemed reputation that George's Flowers has earned and speaks volumes to the admiration and recognition that George's commands in Roanoke, further solidifying their position as a premier business in the industry and community.

For more information visit georgesflowers.com